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Whole Foods Market
Whole Foods Market has 12 on-market SKUs in the DSLD, first entered 2019-10-23. 25.0% of its products declare at least one proprietary blend, and 0.0% of all its all-time SKUs are now off-market.
12
on-market SKUs
25.0%
with a blend
8.3%
gummies
0.0%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.16
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 16.7%
- Average excipient count per product: 4.8
- First entry: 2019-10-23 · Latest entry: 2024-03-22
- Mineral/vitamin rows by quality tier: tier 1: 48.7%, tier 2: 25.6%, tier 3: 7.7%, unrated: 17.9%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Whole Foods Market | Median brand |
|---|---|---|
| Products with a proprietary blend | 25% | 26.7% |
| Products in an exact Formula Twins cluster | 33.3% | 10% |
| Products declaring a dose above an adult UL | 0% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 8.3% | 0% |
| Products with a certification statement | 16.7% | 0% |
| Average excipients per product | 4.8 | 4.5 |
| All-time SKUs now off-market | 0% | 15.4% |
What it sells
- Capsule: 6 (50.0%)
- Tablet or Pill: 5 (41.7%)
- Gummy or Jelly: 1 (8.3%)
Compounds declared most often
- Iodine: 3 products
- Vitamin B6 (Pyridoxine): 3 products
- Vitamin B12 (Cobalamin): 3 products
- Bromelain: 3 products
- Vitamin A: 2 products
- Vitamin C: 2 products
Products (12)
| Product | Form | Status |
|---|---|---|
| Bromelain 500 mg | Tablet or Pill | on-market |
| Double Enchinacea | Capsule | on-market |
| Fermented Chlorella 500 mg | Tablet or Pill | on-market |
| Iodine from Kelp | Tablet or Pill | on-market |
| Maca 500 mg | Capsule | on-market |
| Men's +40 Multi | Tablet or Pill | on-market |
| Milk Thistle | Capsule | on-market |
| ThinkSmart | Capsule | on-market |
| Vitamin K2 | Capsule | on-market |
| Wholezyme | Capsule | on-market |
| Wholezyme Ultra | Tablet or Pill | on-market |
| Wild Kratts Creature Power! Multi-vitamin Gummies | Gummy or Jelly | on-market |