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Nested Naturals
Nested Naturals has 45 on-market SKUs in the DSLD, first entered 2019-09-24. 24.4% of its products declare at least one proprietary blend, and 33.8% of all its all-time SKUs are now off-market.
45
on-market SKUs
24.4%
with a blend
2.2%
gummies
33.8%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.0641
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 8.9%
- Average excipient count per product: 2.6
- First entry: 2019-09-24 · Latest entry: 2024-09-25
- Mineral/vitamin rows by quality tier: tier 1: 40.9%, tier 2: 4.5%, tier 3: 7.3%, unrated: 47.3%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Nested Naturals | Median brand |
|---|---|---|
| Products with a proprietary blend | 24.4% | 26.7% |
| Products in an exact Formula Twins cluster | 13.3% | 10% |
| Products declaring a dose above an adult UL | 4.4% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 2.2% | 0% |
| Products with a certification statement | 8.9% | 0% |
| Average excipients per product | 2.6 | 4.5 |
| All-time SKUs now off-market | 33.8% | 15.4% |
What it sells
- Capsule: 27 (60.0%)
- Powder: 12 (26.7%)
- Tablet or Pill: 3 (6.7%)
- Softgel Capsule: 2 (4.4%)
Compounds declared most often
- Potassium: 11 products
- Vitamin C: 10 products
- Milk Thistle (Silybum marianum): 9 products
- Iron: 9 products
- Iodine: 8 products
- Green Tea Extract: 8 products
Products (68)
| Product | Form | Status |
|---|---|---|
| 5-HTP 100 mg | Capsule | off-market |
| B-Complex | Capsule | off-market |
| B12 | Tablet or Pill | off-market |
| Choline 500 mg | Capsule | off-market |
| D-Mannose plus Cranberry | Capsule | off-market |
| LUNA Melatonin Free | Capsule | off-market |
| Luna Gentle Sleep Aid | Capsule | off-market |
| Luna Kids Sleep Aid Tropical Berry Flavor | Tablet or Pill | off-market |
| Luna Kids Sleep Aid Tropical Berry Flavor | Tablet or Pill | off-market |
| Luna Kids Sleep Aid Tropical Berry Flavor | Tablet or Pill | off-market |
| Luna Natural Sleep Aid | Capsule | off-market |
| Luna Natural Sleep Aid | Capsule | off-market |
| Magnesium | Capsule | off-market |
| Magnesium 200 mg | Capsule | off-market |
| Magnesium 200 mg | Capsule | off-market |
| Menopause | Capsule | off-market |
| Super Greens Chocolate Flavor | Powder | off-market |
| Super Greens Energy Original Flavor | Powder | off-market |
| Super Greens Original Flavor | Powder | off-market |
| Super Greens Original Flavor | Powder | off-market |
| Super Greens Original Flavor | Powder | off-market |
| Turmeric | Capsule | off-market |
| Turmeric | Capsule | off-market |
| 5-HTP 100 mg | Capsule | on-market |
| 5-HTP 100 mg | Capsule | on-market |
| B-Complex | Capsule | on-market |
| B-Complex | Capsule | on-market |
| B12 2,500 mcg | Tablet or Pill | on-market |
| Biotin Plus | Capsule | on-market |
| Brain Superfood Tonic Blue Raspberry Flavor | Powder | on-market |
| Choline 500 mg | Capsule | on-market |
| Choline 500 mg | Capsule | on-market |
| D-Mannose plus Cranberry | Capsule | on-market |
| D3 2,500 IU | Softgel Capsule | on-market |
| Digestive Enzymes | Capsule | on-market |
| Elderberry Gummies 100 mg | Gummy or Jelly | on-market |
| Heart Superfood Tonic Cranberry Pomegranate Flavor | Powder | on-market |
| Herbal Calm | Capsule | on-market |
| Herbal Lift | Capsule | on-market |
| K2 100 mcg | Capsule | on-market |
| LUNA Berry Chewables | Tablet or Pill | on-market |
| LUNA Kids Tropical Berry Flavor | Tablet or Pill | on-market |
| LUNA Melatonin Free | Capsule | on-market |
| LUNA with Melatonin | Capsule | on-market |
| Luna Gentle Sleep Aid | Capsule | on-market |
| Luna Gentle Sleep Supplement | Capsule | on-market |
| MCT Oil Powder | Powder | on-market |
| Magnesium Glycinate Chelate | Capsule | on-market |
| Menopause | Capsule | on-market |
| Menopause | Capsule | on-market |
| Mood Lift | Capsule | on-market |
| Pure Lion's Mane | Powder | on-market |
| Selenium 200 mcg | Capsule | on-market |
| Selenium 200 mcg | Capsule | on-market |
| Super Algae | Capsule | on-market |
| Super Cordyceps | Powder | on-market |
| Super Greens Chocolate | Powder | on-market |
| Super Greens Chocolate Flavor | Powder | on-market |
| Super Greens Immunity Berry Flavor | Powder | on-market |
| Super Greens Original Flavor | Powder | on-market |
| Super Kids Fruit Flavor | Powder | on-market |
| Super Lion's Mane Focus Natural Flavor | Powder | on-market |
| Super Reishi Calm Dark Chocolate Flavor | Powder | on-market |
| Turmeric | Capsule | on-market |
| Vegan D3 + K2 | Capsule | on-market |
| Vegan D3 + K2 | Capsule | on-market |
| Vegan Omega-3 | Softgel Capsule | on-market |
| Vegan Omega-3 | Capsule | on-market |