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NatureSmart
NatureSmart has 49 on-market SKUs in the DSLD, first entered 2011-11-25. 12.2% of its products declare at least one proprietary blend, and 24.6% of all its all-time SKUs are now off-market.
49
on-market SKUs
12.2%
with a blend
71.4%
gummies
24.6%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.045
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 8.5
- First entry: 2011-11-25 · Latest entry: 2024-10-24
- Mineral/vitamin rows by quality tier: tier 1: 67.2%, tier 2: 20%, tier 3: 0.7%, unrated: 12.1%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | NatureSmart | Median brand |
|---|---|---|
| Products with a proprietary blend | 12.2% | 26.7% |
| Products in an exact Formula Twins cluster | 53.1% | 10% |
| Products declaring a dose above an adult UL | 0% | 0% |
| Products listing a synthetic FD&C dye | 2% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 71.4% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 8.5 | 4.5 |
| All-time SKUs now off-market | 24.6% | 15.4% |
What it sells
- Gummy or Jelly: 35 (71.4%)
- Tablet or Pill: 6 (12.2%)
- Capsule: 4 (8.2%)
- Powder: 2 (4.1%)
Compounds declared most often
- Vitamin C: 39 products
- Vitamin B12 (Cobalamin): 33 products
- Zinc: 33 products
- Vitamin B6 (Pyridoxine): 30 products
- Biotin (Vitamin B7): 30 products
- Pantothenic Acid (Vitamin B5): 30 products