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Lifeable
Lifeable has 41 on-market SKUs in the DSLD, first entered 2024-04-23. 2.4% of its products declare at least one proprietary blend, and 0.0% of all its all-time SKUs are now off-market.
41
on-market SKUs
2.4%
with a blend
100.0%
gummies
0.0%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.1429
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 9.3
- First entry: 2024-04-23 · Latest entry: 2025-09-25
- Mineral/vitamin rows by quality tier: tier 1: 71.7%, tier 2: 15.1%, unrated: 13.2%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Lifeable | Median brand |
|---|---|---|
| Products with a proprietary blend | 2.4% | 26.7% |
| Products in an exact Formula Twins cluster | 31.7% | 10% |
| Products declaring a dose above an adult UL | 2.4% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 100% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 9.3 | 4.5 |
| All-time SKUs now off-market | 0% | 15.4% |
What it sells
- Gummy or Jelly: 41 (100.0%)
Compounds declared most often
- Vitamin C: 11 products
- Vitamin D: 10 products
- Biotin (Vitamin B7): 9 products
- Vitamin B12 (Cobalamin): 8 products
- Vitamin B6 (Pyridoxine): 7 products
- Zinc: 6 products