Churn

The median US dietary supplement stays on shelves for 733 days (~2.0 years) before going off-market, based on 81,518 off-market products with usable dates.

By product type

By dosage form

Brands with the shortest median product lifespan

Brand	n churned SKUs	Median lifespan (days)
Universal Nutrition / Universal Naturals	3	3
PurXpressions	4	5
Higher Nature Aeterna Gold	4	14
The Pathway To Healing	3	16
Oslomega	4	20
Vitamin Discount Center	151	24
OmneDiem	4	31
Rillvo	30	34
Lake Avenue Nutrition	43	35
Joy Organics	13	39
Antler Farms	14	54
Quantum Nutrition Labs	58	55
Nobi Nutrition	6	56
zf Zipfizz	4	57
Eclectic Institute	82	62
Precision Engineered	23	67
Pacific BioLogic	33	72
Natrol Gummies	6	72
Joy Nutrition	5	73
Herbal Hills	19	74
Nervive	3	76
Lifeway	3	82
EZ Melts	43	84
Eclectic Herb	6	84
Angry Supplements	7	89