Cranberry extract / concentrate (ratio or PAC-standardized) vs. Cranberry whole-fruit powder
Among 1,216 on-market cranberry (vaccinium macrocarpon) products with an identifiable primary form, 56.7% use Cranberry extract / concentrate (ratio or PAC-standardized) (689 products) and 33.1% use Cranberry whole-fruit powder (403).
| Cranberry extract / concentrate (ratio or PAC-standardized) | Cranberry whole-fruit powder | |
|---|---|---|
| Quality tier | Unrated | Unrated |
| Cranberry (Vaccinium macrocarpon) by weight | — | — |
| Share of market | 56.7% | 33.1% |
| On-market products | 689 | 403 |
| Median declared dose | 168 mg middle half: 50–415 | 250 mg middle half: 75–500 |
| Most common brands | Pure Encapsulations, The Vitamin Shoppe, MegaFood | Nature's Way, Life Extension, GNC Mega Men |
Doses are declared per serving in mg. “By weight” is the share of the ingredient that is the nutrient itself (e.g. elemental magnesium in a magnesium salt).
Why Cranberry extract / concentrate (ratio or PAC-standardized) is unrated
The PAC-standardized extracts are what the dose-response UTI evidence is expressed in (PAC mg/day), but the labels' mg of extract cannot be converted to PAC mg without the declared PAC content, and no verified study ranks extract types.
Source: Xiong Z et al. 2024, Front Nutr 11:1422121, PMID 39668896; Babar A et al. 2021, BMC Urol 21(1):44, PMID 33757474
Why Cranberry whole-fruit powder is unrated
Whole-fruit powder is the least concentrated form; the UTI trials dose by PAC content and no verified study ranks powder against juice or concentrate at matched PAC.