Compare with another brand → · RSS
Wholly You
Wholly You has 13 on-market SKUs in the DSLD, first entered 2022-10-24. 15.4% of its products declare at least one proprietary blend, and 13.3% of all its all-time SKUs are now off-market.
13
on-market SKUs
15.4%
with a blend
30.8%
gummies
13.3%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.2222
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 6.5
- First entry: 2022-10-24 · Latest entry: 2025-09-25
- Mineral/vitamin rows by quality tier: tier 1: 64.3%, tier 2: 21.4%, unrated: 14.3%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Wholly You | Median brand |
|---|---|---|
| Products with a proprietary blend | 15.4% | 26.7% |
| Products in an exact Formula Twins cluster | 23.1% | 10% |
| Products declaring a dose above an adult UL | 0% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 30.8% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 6.5 | 4.5 |
| All-time SKUs now off-market | 13.3% | 15.4% |
What it sells
- Capsule: 5 (38.5%)
- Gummy or Jelly: 4 (30.8%)
- Tablet or Pill: 3 (23.1%)
- Softgel Capsule: 1 (7.7%)
Compounds declared most often
- Vitamin C: 3 products
- Vitamin B6 (Pyridoxine): 3 products
- Calcium: 2 products
- Vitamin A: 2 products
- Vitamin D: 2 products
- Folate (Vitamin B9): 2 products
Products (15)
| Product | Form | Status |
|---|---|---|
| Kids Multivitamins | Gummy or Jelly | off-market |
| Melatonin Blackberry Gummies | Gummy or Jelly | off-market |
| CaAKG + Vc | Capsule | on-market |
| CoQ10 100 mg | Softgel Capsule | on-market |
| Elderberry | Gummy or Jelly | on-market |
| Hair Essentials | Capsule | on-market |
| Joint Health | Tablet or Pill | on-market |
| Kids Multivitamins | Gummy or Jelly | on-market |
| Liver Health | Tablet or Pill | on-market |
| Melatonin Blackberry Gummies | Gummy or Jelly | on-market |
| NMN | Capsule | on-market |
| NMN Delayed Release | Capsule | on-market |
| NMN Plus | Capsule | on-market |
| Premenstrual Essentials | Tablet or Pill | on-market |
| Turmeric | Gummy or Jelly | on-market |