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Wholesome Story
Wholesome Story has 13 on-market SKUs in the DSLD, first entered 2020-09-25. 7.7% of its products declare at least one proprietary blend, and 60.6% of all its all-time SKUs are now off-market.
13
on-market SKUs
7.7%
with a blend
0.0%
gummies
60.6%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.5125
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 2.3
- First entry: 2020-09-25 · Latest entry: 2025-09-25
- Mineral/vitamin rows by quality tier: tier 1: 37.5%, tier 2: 37.5%, unrated: 25%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Wholesome Story | Median brand |
|---|---|---|
| Products with a proprietary blend | 7.7% | 26.7% |
| Products in an exact Formula Twins cluster | 38.5% | 10% |
| Products declaring a dose above an adult UL | 0% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 0% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 2.3 | 4.5 |
| All-time SKUs now off-market | 60.6% | 15.4% |
What it sells
- Capsule: 13 (100.0%)
Compounds declared most often
- Inositol (myo-Inositol): 5 products
- Folate (Vitamin B9): 2 products
- Berberine: 1 products
- Vitamin D: 1 products
- N-Acetylcysteine (NAC): 1 products
- Saw Palmetto (Serenoa repens): 1 products