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Vitacost
Vitacost has 34 on-market SKUs in the DSLD, first entered 2013-10-25. 11.8% of its products declare at least one proprietary blend, and 0.0% of all its all-time SKUs are now off-market.
34
on-market SKUs
11.8%
with a blend
0.0%
gummies
0.0%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.3417
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 4.3
- First entry: 2013-10-25 · Latest entry: 2022-09-22
- Mineral/vitamin rows by quality tier: tier 1: 47.3%, tier 2: 16.2%, tier 3: 4.1%, unrated: 32.4%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Vitacost | Median brand |
|---|---|---|
| Products with a proprietary blend | 11.8% | 26.7% |
| Products in an exact Formula Twins cluster | 44.1% | 10% |
| Products declaring a dose above an adult UL | 11.8% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 2.9% | 0% |
| Gummies | 0% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 4.3 | 4.5 |
| All-time SKUs now off-market | 0% | 15.4% |
What it sells
- Capsule: 25 (73.5%)
- Softgel Capsule: 5 (14.7%)
- Liquid: 2 (5.9%)
- Tablet or Pill: 2 (5.9%)