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The Genius Brand
The Genius Brand has 32 on-market SKUs in the DSLD, first entered 2019-02-25. 43.8% of its products declare at least one proprietary blend, and 20.0% of all its all-time SKUs are now off-market.
32
on-market SKUs
43.8%
with a blend
0.0%
gummies
20.0%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.3365
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 4.1
- First entry: 2019-02-25 · Latest entry: 2024-11-22
- Mineral/vitamin rows by quality tier: tier 1: 45.7%, tier 2: 8.6%, unrated: 45.7%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | The Genius Brand | Median brand |
|---|---|---|
| Products with a proprietary blend | 43.8% | 26.7% |
| Products in an exact Formula Twins cluster | 0% | 10% |
| Products declaring a dose above an adult UL | 0% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 0% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 4.1 | 4.5 |
| All-time SKUs now off-market | 20% | 15.4% |
What it sells
- Capsule: 20 (62.5%)
- Powder: 11 (34.4%)
- Liquid: 1 (3.1%)
Compounds declared most often
- L-Tyrosine: 6 products
- Caffeine: 5 products
- Ashwagandha (Withania somnifera): 4 products
- L-Theanine: 4 products
- Vitamin D: 4 products
- Beta-Alanine: 3 products