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SmartyPants
SmartyPants has 73 on-market SKUs in the DSLD, first entered 2014-05-23. 68.5% of its products declare at least one proprietary blend, and 66.5% of all its all-time SKUs are now off-market.
73
on-market SKUs
68.5%
with a blend
76.7%
gummies
66.5%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.096
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 8.4
- First entry: 2014-05-23 · Latest entry: 2025-04-24
- Mineral/vitamin rows by quality tier: tier 1: 76.7%, tier 2: 5%, unrated: 18.3%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | SmartyPants | Median brand |
|---|---|---|
| Products with a proprietary blend | 68.5% | 26.7% |
| Products in an exact Formula Twins cluster | 1.4% | 10% |
| Products declaring a dose above an adult UL | 0% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 76.7% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 8.4 | 4.5 |
| All-time SKUs now off-market | 66.5% | 15.4% |
What it sells
- Gummy or Jelly: 56 (76.7%)
- Capsule: 14 (19.2%)
- Liquid: 2 (2.7%)
- Other (e.g. tea bag): 1 (1.4%)
Compounds declared most often
- Vitamin C: 62 products
- Zinc: 61 products
- Vitamin D: 60 products
- Vitamin B6 (Pyridoxine): 58 products
- Vitamin B12 (Cobalamin): 57 products
- Vitamin A: 55 products
Products (218)
| Product | Form | Status |
|---|---|---|
| Adult Complete | Gummy or Jelly | off-market |
| Adult Complete | Gummy or Jelly | off-market |
| Adult Complete | Gummy or Jelly | off-market |
| Adult Complete | Gummy or Jelly | off-market |
| Adult Complete | Gummy or Jelly | off-market |
| Adult Complete | Gummy or Jelly | off-market |
| Adult Complete | Gummy or Jelly | off-market |
| Adult Complete | Gummy or Jelly | off-market |
| Adult Complete | Gummy or Jelly | off-market |
| Adult Complete | Gummy or Jelly | off-market |
| Adult Complete + Fiber | Gummy or Jelly | off-market |
| Adult Complete + Fiber | Gummy or Jelly | off-market |
| Adult Complete and Fiber | Gummy or Jelly | off-market |
| Adult Complete and Fiber | Gummy or Jelly | off-market |
| Adult Complete and Fiber | Gummy or Jelly | off-market |
| Adult Complete and Fiber | Gummy or Jelly | off-market |
| Adult Mineral Complete Mixed Berry | Gummy or Jelly | off-market |
| Adult Mineral Complete Mixed Berry | Gummy or Jelly | off-market |
| Adult Prebiotic and Probiotic Immunity Formula Blueberry | Gummy or Jelly | off-market |
| Adult Probiotic Complete Blueberry | Gummy or Jelly | off-market |
| Adult Probiotic Complete Blueberry | Gummy or Jelly | off-market |
| Adult Probiotic Complete Blueberry | Gummy or Jelly | off-market |
| Adult Probiotic Complete Blueberry | Gummy or Jelly | off-market |
| Adult Probiotic Complete Blueberry | Gummy or Jelly | off-market |
| Adult Probiotic Complete Blueberry | Gummy or Jelly | off-market |
| Adult Probiotic Complete Lemon Creme | Gummy or Jelly | off-market |
| Adult Probiotic Complete Lemon Creme | Gummy or Jelly | off-market |
| Adult Probiotic Complete Lemon Creme | Gummy or Jelly | off-market |
| Adult Probiotic Complete Lemon Creme | Gummy or Jelly | off-market |
| Adult Probiotic Complete Lemon Creme | Gummy or Jelly | off-market |
| Adult Probiotic Complete Lemon Creme | Gummy or Jelly | off-market |
| Baby Multi & DHA | Liquid | off-market |
| Bariatric A.M. Formula | Gummy or Jelly | off-market |
| Bariatric P.M. Formula | Other (e.g. tea bag) | off-market |
| Healthy Immunity Daytime Elderberry Flavor | Gummy or Jelly | off-market |
| Healthy Immunity Daytime Elderberry Flavor | Gummy or Jelly | off-market |
| Healthy Immunity Nighttime Elderberry Flavor | Gummy or Jelly | off-market |
| Healthy Immunity Nighttime Elderberry Flavor | Gummy or Jelly | off-market |
| Healthy Kids Immunity Elderberry Flavor | Gummy or Jelly | off-market |
| Healthy Kids Immunity Elderberry Flavor | Gummy or Jelly | off-market |
| Kids Complete | Gummy or Jelly | off-market |
| Kids Complete | Gummy or Jelly | off-market |
| Kids Complete | Gummy or Jelly | off-market |
| Kids Complete | Gummy or Jelly | off-market |
| Kids Complete | Gummy or Jelly | off-market |
| Kids Complete | Gummy or Jelly | off-market |
| Kids Complete | Gummy or Jelly | off-market |
| Kids Complete | Gummy or Jelly | off-market |
| Kids Complete | Gummy or Jelly | off-market |
| Kids Complete | Gummy or Jelly | off-market |
| Kids Complete | Gummy or Jelly | off-market |
| Kids Complete | Gummy or Jelly | off-market |
| Kids Complete | Gummy or Jelly | off-market |
| Kids Complete | Gummy or Jelly | off-market |
| Kids Complete | Gummy or Jelly | off-market |
| Kids Complete + Fiber | Gummy or Jelly | off-market |
| Kids Complete + Fiber | Gummy or Jelly | off-market |
| Kids Complete + Fiber | Gummy or Jelly | off-market |
| Kids Complete Cherry Berry | Gummy or Jelly | off-market |
| Kids Complete Cherry Berry | Gummy or Jelly | off-market |
| Kids Complete Cherry Berry | Gummy or Jelly | off-market |
| Kids Complete Cherry Berry | Gummy or Jelly | off-market |
| Kids Complete Cherry Berry | Gummy or Jelly | off-market |
| Kids Complete Cherry Berry | Gummy or Jelly | off-market |
| Kids Complete Cherry Berry | Gummy or Jelly | off-market |
| Kids Complete and Fiber | Gummy or Jelly | off-market |
| Kids Complete and Fiber | Gummy or Jelly | off-market |
| Kids Complete and Fiber | Gummy or Jelly | off-market |
| Kids Complete and Fiber | Gummy or Jelly | off-market |
| Kids Complete and Fiber | Gummy or Jelly | off-market |
| Kids Formula Cherry Berry | Gummy or Jelly | off-market |
| Kids Mineral Complete Mixed Berry | Gummy or Jelly | off-market |
| Kids Mineral Complete Mixed Berry | Other (e.g. tea bag) | off-market |
| Kids Mineral Complete Mixed Berry | Other (e.g. tea bag) | off-market |
| Kids Probiotic Complete Grape | Gummy or Jelly | off-market |
| Kids Probiotic Complete Grape | Gummy or Jelly | off-market |
| Kids Probiotic Complete Grape | Gummy or Jelly | off-market |
| Kids Probiotic Complete Grape | Gummy or Jelly | off-market |
| Kids Probiotic Complete Grape | Gummy or Jelly | off-market |
| Kids Probiotic Complete Grape | Gummy or Jelly | off-market |
| Kids Probiotic Complete Grape | Gummy or Jelly | off-market |
| Kids Probiotic Complete Grape | Gummy or Jelly | off-market |
| Kids Probiotic Complete Strawberry Creme | Gummy or Jelly | off-market |
| Kids Probiotic Complete Strawberry Creme | Gummy or Jelly | off-market |
| Kids Probiotic Complete Strawberry Creme | Gummy or Jelly | off-market |
| Kids Probiotic Complete Strawberry Creme | Gummy or Jelly | off-market |
| Kids Probiotic Complete Strawberry Creme | Gummy or Jelly | off-market |
| Kids Probiotic Complete Strawberry Creme | Gummy or Jelly | off-market |
| Kids Probiotic Complete Strawberry Creme | Gummy or Jelly | off-market |
| Masters Complete Men 50+ | Gummy or Jelly | off-market |
| Masters Complete Men 50+ | Gummy or Jelly | off-market |
| Masters Complete Men 50+ | Gummy or Jelly | off-market |
| Masters Complete Women 50+ | Gummy or Jelly | off-market |
| Masters Complete Women 50+ | Gummy or Jelly | off-market |
| Masters Complete Women 50+ | Gummy or Jelly | off-market |
| Men's Complete | Gummy or Jelly | off-market |
| Men's Complete | Gummy or Jelly | off-market |
| Men's Complete | Gummy or Jelly | off-market |
| Men's Complete | Gummy or Jelly | off-market |
| Men's Complete | Gummy or Jelly | off-market |
| Men's Complete | Gummy or Jelly | off-market |
| Men's Complete | Gummy or Jelly | off-market |
| Men's Mo Complete | Gummy or Jelly | off-market |
| Men's Mo Complete | Gummy or Jelly | off-market |
| Prenatal | Gummy or Jelly | off-market |
| Prenatal Complete | Gummy or Jelly | off-market |
| Prenatal Complete | Gummy or Jelly | off-market |
| Prenatal Complete | Gummy or Jelly | off-market |
| Prenatal Complete | Gummy or Jelly | off-market |
| Prenatal Complete | Gummy or Jelly | off-market |
| Prenatal Complete | Gummy or Jelly | off-market |
| Prenatal Complete | Gummy or Jelly | off-market |
| Prenatal Multi | Capsule | off-market |
| Prenatal Multi | Capsule | off-market |
| Teen Girl Complete | Gummy or Jelly | off-market |
| Teen Girl Complete | Gummy or Jelly | off-market |
| Teen Girl Complete | Gummy or Jelly | off-market |
| Teen Girl Complete | Gummy or Jelly | off-market |
| Teen Girl Complete | Gummy or Jelly | off-market |
| Teen Girl Complete | Gummy or Jelly | off-market |
| Teen Girl! Complete | Gummy or Jelly | off-market |
| Teen Girl! Complete | Gummy or Jelly | off-market |
| Teen Guy Complete | Gummy or Jelly | off-market |
| Teen Guy Complete | Gummy or Jelly | off-market |
| Teen Guy Complete | Gummy or Jelly | off-market |
| Teen Guy Complete | Gummy or Jelly | off-market |
| Teen Guy Complete | Gummy or Jelly | off-market |
| Teen Guy Complete | Gummy or Jelly | off-market |
| Teen Guy! Complete | Gummy or Jelly | off-market |
| Teen Guy! Complete | Gummy or Jelly | off-market |
| Toddler Complete | Gummy or Jelly | off-market |
| Toddler Complete | Gummy or Jelly | off-market |
| Toddler Complete | Gummy or Jelly | off-market |
| Toddler Complete | Gummy or Jelly | off-market |
| Women's 50+ Multi | Capsule | off-market |
| Women's Complete | Gummy or Jelly | off-market |
| Women's Complete | Gummy or Jelly | off-market |
| Women's Complete | Gummy or Jelly | off-market |
| Women's Complete | Gummy or Jelly | off-market |
| Women's Complete | Gummy or Jelly | off-market |
| Women's Complete | Gummy or Jelly | off-market |
| Women's Complete | Gummy or Jelly | off-market |
| Women's Complete | Gummy or Jelly | off-market |
| Women's Multi | Capsule | off-market |
| Women's Multi | Capsule | off-market |
| Adult Formula | Gummy or Jelly | on-market |
| Adult Formula and Fiber | Gummy or Jelly | on-market |
| Adult Mineral Formula Mixed Berry | Gummy or Jelly | on-market |
| Adult Prebiotic and Probiotic Immunity Formula Blueberry | Gummy or Jelly | on-market |
| Adult Prebiotic and Probiotic Immunity Formula Blueberry | Gummy or Jelly | on-market |
| Adult Prebiotic and Probiotic Immunity Formula Strawberry Creme | Gummy or Jelly | on-market |
| Adult Prebiotic and Probiotic Immunity Formula Strawberry Creme | Gummy or Jelly | on-market |
| Baby Multi & DHA | Liquid | on-market |
| Baby Probiotic | Liquid | on-market |
| Beauty Strawberry Creme | Gummy or Jelly | on-market |
| Beauty Strawberry Creme | Capsule | on-market |
| Daily Family Immunity Elderberry Flavor | Gummy or Jelly | on-market |
| Healthy Immunity Daytime Elderberry Flavor | Gummy or Jelly | on-market |
| Healthy Immunity Daytime Elderberry Flavor | Gummy or Jelly | on-market |
| Healthy Immunity Nighttime Elderberry Flavor | Gummy or Jelly | on-market |
| Healthy Immunity Nighttime Elderberry Flavor | Gummy or Jelly | on-market |
| Healthy Kids Immunity Elderberry Flavor | Gummy or Jelly | on-market |
| Healthy Kids Immunity Elderberry Flavor | Gummy or Jelly | on-market |
| Kids Formula | Gummy or Jelly | on-market |
| Kids Formula | Gummy or Jelly | on-market |
| Kids Formula | Gummy or Jelly | on-market |
| Kids Formula | Gummy or Jelly | on-market |
| Kids Formula Cherry Berry | Gummy or Jelly | on-market |
| Kids Formula Cherry Berry | Gummy or Jelly | on-market |
| Kids Formula and Fiber | Gummy or Jelly | on-market |
| Kids Formula and Fiber | Gummy or Jelly | on-market |
| Kids Mineral Formula Mixed Berry | Other (e.g. tea bag) | on-market |
| Kids Multi | Gummy or Jelly | on-market |
| Kids Multi & Fiber | Gummy or Jelly | on-market |
| Kids Prebiotic and Probiotic Immunity Formula Grape | Gummy or Jelly | on-market |
| Kids Prebiotic and Probiotic Immunity Formula Grape | Gummy or Jelly | on-market |
| Kids Prebiotic and Probiotic Immunity Formula Strawberry Creme | Gummy or Jelly | on-market |
| Kids Prebiotic and Probiotic Immunity Formula Strawberry Creme | Gummy or Jelly | on-market |
| Kids Probiotic Formula Strawberry | Gummy or Jelly | on-market |
| Master's Formula Women 50+ | Gummy or Jelly | on-market |
| Masters Formula Women 50+ | Gummy or Jelly | on-market |
| Men's 50+ Formula | Capsule | on-market |
| Men's 50+ Formula | Capsule | on-market |
| Men's 50+ Multi | Capsule | on-market |
| Men's Formula | Gummy or Jelly | on-market |
| Men's Formula | Gummy or Jelly | on-market |
| Men's Formula | Capsule | on-market |
| Men's Formula | Capsule | on-market |
| Men's Multi | Capsule | on-market |
| Men's Multi | Capsule | on-market |
| Prenatal Formula | Gummy or Jelly | on-market |
| Prenatal Formula | Gummy or Jelly | on-market |
| Prenatal Formula | Gummy or Jelly | on-market |
| Prenatal Formula | Gummy or Jelly | on-market |
| Prenatal Formula | Capsule | on-market |
| Prenatal Formula | Capsule | on-market |
| Prenatal Multi | Gummy or Jelly | on-market |
| Relax & Sleep Wild Cherry Flavor | Gummy or Jelly | on-market |
| Teen Girl Formula | Gummy or Jelly | on-market |
| Teen Girl Formula | Gummy or Jelly | on-market |
| Teen Girl Multi | Gummy or Jelly | on-market |
| Teen Guy Formula | Gummy or Jelly | on-market |
| Teen Guy Formula | Gummy or Jelly | on-market |
| Teen Guy Multi | Gummy or Jelly | on-market |
| Toddler Formula | Gummy or Jelly | on-market |
| Toddler Formula | Gummy or Jelly | on-market |
| Toddler Formula | Gummy or Jelly | on-market |
| Toddler Multi | Gummy or Jelly | on-market |
| Women's 50+ Multi | Capsule | on-market |
| Women's 50+ Multi | Capsule | on-market |
| Women's Complete | Gummy or Jelly | on-market |
| Women's Formula | Gummy or Jelly | on-market |
| Women's Formula | Gummy or Jelly | on-market |
| Women's Formula | Gummy or Jelly | on-market |
| Women's Formula | Capsule | on-market |
| Women's Formula | Capsule | on-market |
| Women's Multi | Gummy or Jelly | on-market |
| Women's Multi & Omegas | Gummy or Jelly | on-market |