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Purely Optimal
Purely Optimal has 32 on-market SKUs in the DSLD, first entered 2021-02-25. 62.5% of its products declare at least one proprietary blend, and 11.1% of all its all-time SKUs are now off-market.
32
on-market SKUs
62.5%
with a blend
12.5%
gummies
11.1%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.2583
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 4.6
- First entry: 2021-02-25 · Latest entry: 2025-02-23
- Mineral/vitamin rows by quality tier: tier 1: 55.6%, tier 2: 11.1%, tier 3: 9.3%, unrated: 24.1%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Purely Optimal | Median brand |
|---|---|---|
| Products with a proprietary blend | 62.5% | 26.7% |
| Products in an exact Formula Twins cluster | 31.2% | 10% |
| Products declaring a dose above an adult UL | 3.1% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 3.1% | 0% |
| Gummies | 12.5% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 4.6 | 4.5 |
| All-time SKUs now off-market | 11.1% | 15.4% |
What it sells
- Capsule: 25 (78.1%)
- Gummy or Jelly: 4 (12.5%)
- Tablet or Pill: 1 (3.1%)
- Softgel Capsule: 1 (3.1%)
Compounds declared most often
- Magnesium: 7 products
- Vitamin C: 7 products
- Bromelain: 6 products
- Probiotics (Total CFU): 6 products
- Vitamin B12 (Cobalamin): 5 products
- Zinc: 5 products