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Ora
Ora has 44 on-market SKUs in the DSLD, first entered 2018-08-31. 93.2% of its products declare at least one proprietary blend, and 38.0% of all its all-time SKUs are now off-market.
44
on-market SKUs
93.2%
with a blend
0.0%
gummies
38.0%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.057
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 3.7
- First entry: 2018-08-31 · Latest entry: 2024-11-22
- Mineral/vitamin rows by quality tier: tier 1: 40.6%, unrated: 59.4%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Ora | Median brand |
|---|---|---|
| Products with a proprietary blend | 93.2% | 26.7% |
| Products in an exact Formula Twins cluster | 6.8% | 10% |
| Products declaring a dose above an adult UL | 0% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 0% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 3.7 | 4.5 |
| All-time SKUs now off-market | 38% | 15.4% |
What it sells
- Powder: 30 (68.2%)
- Capsule: 9 (20.5%)
- Tablet or Pill: 3 (6.8%)
- Liquid: 1 (2.3%)
Compounds declared most often
- Probiotics (Total CFU): 16 products
- Calcium: 15 products
- Iron: 15 products
- Vitamin C: 13 products
- Ashwagandha (Withania somnifera): 10 products
- Cranberry (Vaccinium macrocarpon): 9 products