NOW

NOW has 1,274 on-market SKUs in the DSLD, first entered 2011-12-23. 12.2% of its products declare at least one proprietary blend, and 74.4% of all its all-time SKUs are now off-market.

Report card

• Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.4
• % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 98.7%
• Average excipient count per product: 3.9
• First entry: 2011-12-23 · Latest entry: 2025-09-25
• Mineral/vitamin rows by quality tier: tier 1: 54.2%, tier 2: 15.5%, tier 3: 3.1%, unrated: 27.2%

Products (4,981, showing first 500)