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NatureWise
NatureWise has 54 on-market SKUs in the DSLD, first entered 2012-12-21. 31.5% of its products declare at least one proprietary blend, and 27.0% of all its all-time SKUs are now off-market.
54
on-market SKUs
31.5%
with a blend
1.9%
gummies
27.0%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.25
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 1.9%
- Average excipient count per product: 3.7
- First entry: 2012-12-21 · Latest entry: 2025-09-25
- Mineral/vitamin rows by quality tier: tier 1: 40.3%, tier 2: 5.6%, tier 3: 2.8%, unrated: 51.4%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | NatureWise | Median brand |
|---|---|---|
| Products with a proprietary blend | 31.5% | 26.7% |
| Products in an exact Formula Twins cluster | 20.4% | 10% |
| Products declaring a dose above an adult UL | 0% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 1.9% | 0% |
| Products with a certification statement | 1.9% | 0% |
| Average excipients per product | 3.7 | 4.5 |
| All-time SKUs now off-market | 27% | 15.4% |
What it sells
- Capsule: 27 (50.0%)
- Softgel Capsule: 20 (37.0%)
- Tablet or Pill: 2 (3.7%)
- Other (e.g. tea bag): 2 (3.7%)
Compounds declared most often
- Vitamin D: 7 products
- Curcumin (Curcuminoids): 6 products
- Ginger (Zingiber officinale): 5 products
- Vitamin E: 5 products
- Vitamin B6 (Pyridoxine): 5 products
- Omega-3 Fatty Acids (EPA + DHA): 4 products