Compare with another brand → · RSS
Life
Life has 19 on-market SKUs in the DSLD, first entered 2014-11-25. 73.7% of its products declare at least one proprietary blend, and 45.7% of all its all-time SKUs are now off-market.
19
on-market SKUs
73.7%
with a blend
0.0%
gummies
45.7%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.4
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 10.5
- First entry: 2014-11-25 · Latest entry: 2017-12-22
- Mineral/vitamin rows by quality tier: tier 1: 47.3%, tier 2: 3.6%, unrated: 49.1%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Life | Median brand |
|---|---|---|
| Products with a proprietary blend | 73.7% | 26.7% |
| Products in an exact Formula Twins cluster | 21.1% | 10% |
| Products declaring a dose above an adult UL | 0% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 5.3% | 0% |
| Gummies | 0% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 10.5 | 4.5 |
| All-time SKUs now off-market | 45.7% | 15.4% |
What it sells
- Softgel Capsule: 9 (47.4%)
- Tablet or Pill: 5 (26.3%)
- Liquid: 3 (15.8%)
- Capsule: 2 (10.5%)
Compounds declared most often
- Ginger (Zingiber officinale): 10 products
- Omega-3 Fatty Acids (EPA + DHA): 6 products
- Zinc: 4 products
- Copper: 4 products
- Vitamin D: 4 products
- Calcium: 4 products
Products (35)
| Product | Form | Status |
|---|---|---|
| 40+ Heart Defense | Capsule | off-market |
| Acai Berry Plus | Capsule | off-market |
| Advanced Probiotics 150 | Tablet or Pill | off-market |
| Algae Calcium | Tablet or Pill | off-market |
| Baby DHA | Liquid | off-market |
| Cal-C Junior Berry Flavor | Tablet or Pill | off-market |
| Chondroitin + MSM Plus | Tablet or Pill | off-market |
| Green Coffee Bean with Raspberry Ketones | Capsule | off-market |
| Heart Strong Q10 | Softgel Capsule | off-market |
| Kids Probiotics | Powder | off-market |
| Men's Everyday | Capsule | off-market |
| Men's Reviva | Capsule | off-market |
| Resveratrol Plus | Capsule | off-market |
| Super Antioxidants | Capsule | off-market |
| Whole Food Women's Everyday | Capsule | off-market |
| Women's Reviva | Capsule | off-market |
| Baby DHA Advanced | Liquid | on-market |
| Baby DHA+D3 | Liquid | on-market |
| Baby Sun D-Drops | Liquid | on-market |
| Bright Eyes | Softgel Capsule | on-market |
| Bright Eyes with Bilberry & Lutein | Softgel Capsule | on-market |
| Cal-C Junior Mixed Berry | Tablet or Pill | on-market |
| Cal-C Junior Orange Cream | Tablet or Pill | on-market |
| DHA Junior Lemon Flavor | Softgel Capsule | on-market |
| Deep Sea Fish Oil | Softgel Capsule | on-market |
| Heart Strong Q10 with Fish Oil & Resveratrol | Softgel Capsule | on-market |
| Joint Support | Tablet or Pill | on-market |
| Liver Detox | Softgel Capsule | on-market |
| Men's Everyday One | Tablet or Pill | on-market |
| Prostate Power | Softgel Capsule | on-market |
| Sleep Tonight | Capsule | on-market |
| Soy Lecithin | Softgel Capsule | on-market |
| Super Antioxidants | Capsule | on-market |
| Vegetarian Algae DHA | Softgel Capsule | on-market |
| Women's Everyday One | Tablet or Pill | on-market |