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International Vitamin Corporation
International Vitamin Corporation has 28 on-market SKUs in the DSLD, first entered 2013-05-24. 10.7% of its products declare at least one proprietary blend, and 20.0% of all its all-time SKUs are now off-market.
28
on-market SKUs
10.7%
with a blend
42.9%
gummies
20.0%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.045
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 14.7
- First entry: 2013-05-24 · Latest entry: 2023-04-21
- Mineral/vitamin rows by quality tier: tier 1: 57%, tier 2: 11.7%, tier 3: 2.7%, unrated: 28.7%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | International Vitamin Corporation | Median brand |
|---|---|---|
| Products with a proprietary blend | 10.7% | 26.7% |
| Products in an exact Formula Twins cluster | 7.1% | 10% |
| Products declaring a dose above an adult UL | 25% | 0% |
| Products listing a synthetic FD&C dye | 10.7% | 0% |
| Products listing titanium dioxide | 21.4% | 0% |
| Gummies | 42.9% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 14.7 | 4.5 |
| All-time SKUs now off-market | 20% | 15.4% |
What it sells
- Gummy or Jelly: 12 (42.9%)
- Other (e.g. tea bag): 8 (28.6%)
- Tablet or Pill: 3 (10.7%)
- Capsule: 2 (7.1%)
Compounds declared most often
- Vitamin C: 20 products
- Vitamin B6 (Pyridoxine): 19 products
- Folate (Vitamin B9): 19 products
- Vitamin B12 (Cobalamin): 18 products
- Pantothenic Acid (Vitamin B5): 18 products
- Vitamin E: 17 products