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Healthy Directions
Healthy Directions has 31 on-market SKUs in the DSLD, first entered 2016-07-25. 9.7% of its products declare at least one proprietary blend, and 29.5% of all its all-time SKUs are now off-market.
31
on-market SKUs
9.7%
with a blend
0.0%
gummies
29.5%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 1.8
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 4.6
- First entry: 2016-07-25 · Latest entry: 2025-02-23
- Mineral/vitamin rows by quality tier: tier 1: 76.5%, tier 3: 11.8%, unrated: 11.8%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Healthy Directions | Median brand |
|---|---|---|
| Products with a proprietary blend | 9.7% | 26.7% |
| Products in an exact Formula Twins cluster | 32.3% | 10% |
| Products declaring a dose above an adult UL | 3.2% | 0% |
| Products listing a synthetic FD&C dye | 9.7% | 0% |
| Products listing titanium dioxide | 3.2% | 0% |
| Gummies | 0% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 4.6 | 4.5 |
| All-time SKUs now off-market | 29.5% | 15.4% |
What it sells
- Capsule: 21 (67.7%)
- Softgel Capsule: 8 (25.8%)
- Tablet or Pill: 2 (6.5%)
Compounds declared most often
- Vitamin C: 6 products
- Vitamin D: 5 products
- Zinc: 4 products
- Melatonin: 3 products
- Astaxanthin: 2 products
- Curcumin (Curcuminoids): 2 products
Products (44)
| Product | Form | Status |
|---|---|---|
| Ashwagandha + Saffron | Capsule | off-market |
| Astaxanthin 6 mg | Softgel Capsule | off-market |
| Beyond Ashwagandha | Capsule | off-market |
| Liposomal C | Capsule | off-market |
| Lutein 20 mg | Softgel Capsule | off-market |
| Lutein 20 mg | Softgel Capsule | off-market |
| MK-7 150 mcg | Softgel Capsule | off-market |
| Turmeric Curcumin Complete | Capsule | off-market |
| Turmeric Curcumin Complete | Capsule | off-market |
| Vitamin D3 | Softgel Capsule | off-market |
| Vitamin D3 | Softgel Capsule | off-market |
| Vitamin D3 | Softgel Capsule | off-market |
| Vitamin D3 | Softgel Capsule | off-market |
| Advanced PhytoShield Maximum Immune | Capsule | on-market |
| Advanced PhytoShield Stress + Immune | Capsule | on-market |
| Ashwagandha 600 mg | Capsule | on-market |
| Astaxanthin 6 mg | Softgel Capsule | on-market |
| Astaxanthin 6 mg | Softgel Capsule | on-market |
| Echinacea 500 mg | Capsule | on-market |
| Echinacea 500 mg | Capsule | on-market |
| Lion's Mane Mushroom 1,000 mg | Capsule | on-market |
| Liposomal C + D3 | Capsule | on-market |
| Lutein 20 mg | Softgel Capsule | on-market |
| MK-7 | Softgel Capsule | on-market |
| MK-7 | Softgel Capsule | on-market |
| MK-7 150 mcg | Softgel Capsule | on-market |
| Phosphatidylserine 150 mg | Capsule | on-market |
| Quercetin 1,000 mg | Capsule | on-market |
| Sambucus Elderberry 1000 mg | Capsule | on-market |
| Sambucus Elderberry 1000 mg | Capsule | on-market |
| Serrapeptase | Capsule | on-market |
| Sleep Answer | Capsule | on-market |
| Sleep Answer | Capsule | on-market |
| Sleep Answer | Capsule | on-market |
| Turmeric Curcumin Complete | Capsule | on-market |
| Turmeric Curcumin Complete | Capsule | on-market |
| Vitamin C | Tablet or Pill | on-market |
| Vitamin C + Echinacea | Capsule | on-market |
| Vitamin C + Zinc | Capsule | on-market |
| Vitamin C 1,000 mg | Capsule | on-market |
| Vitamin C 500 mg | Capsule | on-market |
| Vitamin D3 | Softgel Capsule | on-market |
| Vitamin D3 5,000 IU | Softgel Capsule | on-market |
| Zinc | Tablet or Pill | on-market |