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Ee Essential elements
Ee Essential elements has 27 on-market SKUs in the DSLD, first entered 2021-09-24. 14.8% of its products declare at least one proprietary blend, and 25.0% of all its all-time SKUs are now off-market.
27
on-market SKUs
14.8%
with a blend
11.1%
gummies
25.0%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.3467
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 14.8%
- Average excipient count per product: 5.2
- First entry: 2021-09-24 · Latest entry: 2024-11-22
- Mineral/vitamin rows by quality tier: tier 1: 42%, tier 2: 18%, unrated: 40%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Ee Essential elements | Median brand |
|---|---|---|
| Products with a proprietary blend | 14.8% | 26.7% |
| Products in an exact Formula Twins cluster | 37% | 10% |
| Products declaring a dose above an adult UL | 3.7% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 11.1% | 0% |
| Products with a certification statement | 14.8% | 0% |
| Average excipients per product | 5.2 | 4.5 |
| All-time SKUs now off-market | 25% | 15.4% |
What it sells
- Capsule: 10 (37.0%)
- Powder: 8 (29.6%)
- Softgel Capsule: 6 (22.2%)
- Gummy or Jelly: 3 (11.1%)
Products (36)
| Product | Form | Status |
|---|---|---|
| Apple Cider Vinegar Gummies 1000 mg Red Apple Flavor | Gummy or Jelly | off-market |
| CoQ10 | Softgel Capsule | off-market |
| Collagen Peptides Unflavored | Powder | off-market |
| GluControl | Capsule | off-market |
| Hair hero | Capsule | off-market |
| Immune Hero | Capsule | off-market |
| Omega-3 Fish Oil | Softgel Capsule | off-market |
| Organic Ashwagandha | Capsule | off-market |
| Saw Palmetto Plus | Softgel Capsule | off-market |
| Apple Cider Vinegar Gummies 1000 mg Red Apple Flavor | Gummy or Jelly | on-market |
| Apple Cider Vinegar Gummies 1000 mg Zero-Sugar Red Apple Flavor | Gummy or Jelly | on-market |
| Ashwagandha 1950 mg | Capsule | on-market |
| Bone boost | Capsule | on-market |
| CLA Conjugated Linoleic Acid 2400 mg | Softgel Capsule | on-market |
| CholestAid | Capsule | on-market |
| CoQ10 200 mg | Softgel Capsule | on-market |
| Collagen Peptides Unflavored | Powder | on-market |
| Collagen Peptides Unflavored | Powder | on-market |
| Conjugated Linoleic Acid | Softgel Capsule | on-market |
| ElderBerry Gummies Raspberry | Gummy or Jelly | on-market |
| GluControl | Capsule | on-market |
| Glucosamine Chondroitin | Capsule | on-market |
| Hair hero | Capsule | on-market |
| Hydration Blue Raspberry Lemonade | Powder | on-market |
| Hydration Watermelon-Cucumber | Powder | on-market |
| Hydration Yuzu-Lime | Powder | on-market |
| Immune Hero | Capsule | on-market |
| Magnesium 225 mg plus Zinc | Capsule | on-market |
| Omega-3 Fish Oil | Softgel Capsule | on-market |
| PreWorkout with Beet & ACV | Powder | on-market |
| Protein Creamy Chocolate | Powder | on-market |
| Protein Very Vanilla | Powder | on-market |
| Saw Palmetto Plus | Softgel Capsule | on-market |
| T-hero | Capsule | on-market |
| Turmeric Curcumin | Capsule | on-market |
| Vitamin D3 125 mcg (5000 IU) | Softgel Capsule | on-market |