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DEVA
DEVA has 37 on-market SKUs in the DSLD, first entered 2012-10-01. 24.3% of its products declare at least one proprietary blend, and 39.3% of all its all-time SKUs are now off-market.
37
on-market SKUs
24.3%
with a blend
0.0%
gummies
39.3%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.2
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 6.8
- First entry: 2012-10-01 · Latest entry: 2024-03-22
- Mineral/vitamin rows by quality tier: tier 1: 48.4%, tier 2: 18.5%, tier 3: 7.6%, unrated: 25.5%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | DEVA | Median brand |
|---|---|---|
| Products with a proprietary blend | 24.3% | 26.7% |
| Products in an exact Formula Twins cluster | 13.5% | 10% |
| Products declaring a dose above an adult UL | 16.2% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 0% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 6.8 | 4.5 |
| All-time SKUs now off-market | 39.3% | 15.4% |
What it sells
- Tablet or Pill: 20 (54.1%)
- Capsule: 11 (29.7%)
- Softgel Capsule: 5 (13.5%)
- Liquid: 1 (2.7%)