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Chief Originals
Chief Originals has 24 on-market SKUs in the DSLD, first entered 2020-06-24. 12.5% of its products declare at least one proprietary blend, and 22.6% of all its all-time SKUs are now off-market.
24
on-market SKUs
12.5%
with a blend
0.0%
gummies
22.6%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 1
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 2.9
- First entry: 2020-06-24 · Latest entry: 2024-05-23
- Mineral/vitamin rows by quality tier: tier 1: 60%, unrated: 40%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Chief Originals | Median brand |
|---|---|---|
| Products with a proprietary blend | 12.5% | 26.7% |
| Products in an exact Formula Twins cluster | 16.7% | 10% |
| Products declaring a dose above an adult UL | 8.3% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 0% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 2.9 | 4.5 |
| All-time SKUs now off-market | 22.6% | 15.4% |
What it sells
- Liquid: 10 (41.7%)
- Powder: 5 (20.8%)
- Softgel Capsule: 5 (20.8%)
- Capsule: 4 (16.7%)
Compounds declared most often
- Omega-3 Fatty Acids (EPA + DHA): 4 products
- Magnesium: 2 products
- Vitamin C: 2 products
- Vitamin D: 1 products
- Ginger (Zingiber officinale): 1 products
- Milk Thistle (Silybum marianum): 1 products
Products (31)
| Product | Form | Status |
|---|---|---|
| Ahiflower Oil Softgels | Softgel Capsule | off-market |
| Astaxanthin Soft Gels 12 mg | Softgel Capsule | off-market |
| Astaxanthin Soft Gels 12 mg | Softgel Capsule | off-market |
| MCT Oil C8 Energy | Liquid | off-market |
| Magnesium Comfort | Powder | off-market |
| Vegan Omegas 300 mg | Softgel Capsule | off-market |
| Vitamin C 600 mg | Capsule | off-market |
| 5-HTP Powder | Powder | on-market |
| Ahiflower Oil Softgels | Softgel Capsule | on-market |
| Annatto Vitamin E 125 mg | Softgel Capsule | on-market |
| Astaxanthin Soft Gels 12 mg | Softgel Capsule | on-market |
| Betaine Anhydrious (TMG) Endurance | Powder | on-market |
| Betaine Anhydrous (TMG) Endurance 450 mg | Capsule | on-market |
| Core Vitality Essentials | Liquid | on-market |
| Echinacea Blend | Liquid | on-market |
| Intestinal Defense | Liquid | on-market |
| Kidney Flush | Liquid | on-market |
| Liver Support | Liquid | on-market |
| MCT Oil C8 Energy | Liquid | on-market |
| MSM Capsules 2000 mg | Capsule | on-market |
| Magnesium Comfort | Powder | on-market |
| Magnesium Comfort | Powder | on-market |
| Mito Keto | Liquid | on-market |
| Nettles Decongesting | Liquid | on-market |
| Relax & De-Stress | Liquid | on-market |
| Saw Palmetto 320 mg | Softgel Capsule | on-market |
| Vegan Omegas 300 mg | Softgel Capsule | on-market |
| Vitamin C Capsules 600 mg | Capsule | on-market |
| Vitamin C Powder | Powder | on-market |
| Vitamin D3 125 mcg (5000 IU) | Capsule | on-market |
| Women's Restore | Liquid | on-market |