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Bluebird Botanicals
Bluebird Botanicals has 29 on-market SKUs in the DSLD, first entered 2024-01-24. 89.7% of its products declare at least one proprietary blend, and 6.5% of all its all-time SKUs are now off-market.
29
on-market SKUs
89.7%
with a blend
3.4%
gummies
6.5%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 1.0417
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 2.6
- First entry: 2024-01-24 · Latest entry: 2024-09-25
- Mineral/vitamin rows by quality tier: tier 1: 100%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Bluebird Botanicals | Median brand |
|---|---|---|
| Products with a proprietary blend | 89.7% | 26.7% |
| Products in an exact Formula Twins cluster | 3.4% | 10% |
| Products declaring a dose above an adult UL | 0% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 3.4% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 2.6 | 4.5 |
| All-time SKUs now off-market | 6.5% | 15.4% |
What it sells
- Liquid: 15 (51.7%)
- Softgel Capsule: 13 (44.8%)
- Gummy or Jelly: 1 (3.4%)
Compounds declared most often
- Ashwagandha (Withania somnifera): 2 products
- Vitamin A: 2 products
- Vitamin C: 2 products
- Vitamin D: 2 products
- Melatonin: 2 products