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Amazon Basics
Amazon Basics has 13 on-market SKUs in the DSLD, first entered 2023-07-18. 0.0% of its products declare at least one proprietary blend, and 0.0% of all its all-time SKUs are now off-market.
13
on-market SKUs
0.0%
with a blend
100.0%
gummies
0.0%
off-market churn
Report card
- Median dose adequacy (elemental dose ÷ studied low dose, pooled across compounds): 0.25
- % with a third-party certification statement (USP/NSF/Informed Sport/GMP, as asserted on label): 0.0%
- Average excipient count per product: 9.2
- First entry: 2023-07-18 · Latest entry: 2024-09-25
- Mineral/vitamin rows by quality tier: tier 1: 67.3%, tier 2: 23.1%, unrated: 9.6%
Compared with the median brand
Context for the numbers above: the same measures for the median of the 1,430 brands with at least 10 on-market products. A difference from the median is a description, not a grade; a specialty brand can sit far from the median for good reasons.
| Measure | Amazon Basics | Median brand |
|---|---|---|
| Products with a proprietary blend | 0% | 26.7% |
| Products in an exact Formula Twins cluster | 38.5% | 10% |
| Products declaring a dose above an adult UL | 0% | 0% |
| Products listing a synthetic FD&C dye | 0% | 0% |
| Products listing titanium dioxide | 0% | 0% |
| Gummies | 100% | 0% |
| Products with a certification statement | 0% | 0% |
| Average excipients per product | 9.2 | 4.5 |
| All-time SKUs now off-market | 0% | 15.4% |
What it sells
- Gummy or Jelly: 13 (100.0%)
Compounds declared most often
- Vitamin C: 7 products
- Vitamin B12 (Cobalamin): 6 products
- Vitamin D: 5 products
- Vitamin A: 4 products
- Vitamin E: 4 products
- Vitamin B6 (Pyridoxine): 4 products
Products (13)
| Product | Form | Status |
|---|---|---|
| Adult Multivitamin | Gummy or Jelly | on-market |
| Fiber 4 g | Gummy or Jelly | on-market |
| Fish Oil 303 mg | Gummy or Jelly | on-market |
| Kids' Multivitamin | Gummy or Jelly | on-market |
| Kids' Multivitamin | Gummy or Jelly | on-market |
| Kids' Vitamin C 125 mg Orange Flavor | Gummy or Jelly | on-market |
| Melatonin 5 mg Strawberry Flavor | Gummy or Jelly | on-market |
| Vitamin B12 3000 mcg Raspberry Flavor | Gummy or Jelly | on-market |
| Vitamin B12 500 mcg Raspberry Flavor | Gummy or Jelly | on-market |
| Vitamin C 250 mg Orange Flavor | Gummy or Jelly | on-market |
| Vitamin C 250 mg Orange Flavor | Gummy or Jelly | on-market |
| Vitamin D3 50 mcg (2000 IU) | Gummy or Jelly | on-market |
| Women's Multivitamin | Gummy or Jelly | on-market |